Toyota Gets Stuck in a Pair of Ruts

Tokyo— For a moment, Toyota Motor ( TM ) CEO Akio Toyoda sounded a lot like an executive from Detroit. Motown brass whined for years about how a cheap yen made Japanese exports hugely profitable. Now that a weak dollar and strong yen are hammering Toyota's profits, Toyoda said in a recent speech, the exchange rates and economic weakness could force Toyota's "capitulation to irrelevance or death."

If he sounds melodramatic, you'll have to cut the new CEO some slack. In October, Germany's Volkswagen ( VLKAY ) passed Toyota in global sales, a fleeting victory for VW but also a sign of Toyota's slipping dominance. Toyoda is also wrestling with an ugly recall in the U.S. involving sudden acceleration in multiple models, underused plants in Japan, and weak earnings that have forced him to cut, among other things, Toyota's once-sacred research and development budget. "The company is in a big storm," says independent auto industry analyst Maryann N. Keller. "Toyota is facing multiple structural problems at the same time."

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Cts floor mats - you design them online - Cadillac Owners Group

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