SEMA 2009: Toyota's Hard Kandy Yaris is Aimed at Female Buyers ...
The Toyota Yaris is known for offering its owners a stylish package, with an emphasis on value. Yaris buyers have creative spirits and when it comes to their vehicle, these owners value a balanced blend of style and feature content to reflect their own personalities. Toyota Motor Sales, USA, Inc. including their own Toyota Corporate Accessories Department (CAD), and some key aftermarket suppliers worked together to showcase an example of how a Yaris 5-Door Liftback can be customized to enhance its youthful attitude.
The Toyota custom Hard Kandy Yaris theme is focused on the female buyer, and shows how customization can reflect ones interest in music, media, and styling elements that are important to the young, independent woman. It also reflects a free-spirited outlook that is attainable for owners who value customization, and want to personalize their vehicle.
Visual Image Systems Co. produced the custom exterior wrap to serve as the foundation for the theme. The wrap incorporates a design in shades of pink, which includes swirling ribbons for movement, and flames to add an element of strength. The exterior wrap is complemented with a sport body kit, Toyota CAD roof end spoiler, and an Inalfa 845 Signature Series built-in sunroof, that features a one touch open and close illuminated switch that allows you to fully open, close, or vent the solar tinted glass panel, and convenient standard auto close. Toyota CAD supplied Pirelli PZero Nero tires and 18-inch maximum contrast wheels with machined and black finish to complete the exterior modifications.
The custom interior showcases Roadwire OEM Replacement Leather Interior and includes factory matching leather trim colors, as well as Alcantara, highlighted with custom embossments to match the interior and exterior graphics, and Toyota Yaris embroideries. Alcantara was used for custom seating trim, door panel inserts, and a complete headliner replacement. GGBailey.com provided custom carpeted floor mats featuring thickly serged edges and computer controlled embroidery depicting the Yaris name in pink, to complement the interior upholstery.
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