Audi's Truth in 24 Microsite Receives Catalyst Interactive ...
Welcome on Go-Audi.com! Make sure to register - it's free and very quick! You have to register before you can post and participate in our discussions with 1000 other registered members. User profiles and some forums can only be seen by registered members. After you create your free account you will be able to customize many options, you will have the full access to new posts, latest Audi news and last but not least will see no ads at all. We would love to see you around in our community! Factory Design Labs, the Denver-based agency handling Audi of America interactive accounts, developed the Truth in 24 microsite as part of the Audi campaign to promote the award-winning film. Truth in 24 chronicled the Audi racing program’s pursuit of victory at the 24 Hours of Le Mans, the world’s most grueling race. The fast-paced and visually-stunning microsite offered rich content and information focused around the film including video, links to download the film exclusively from iTunes, wall paper, screen savers and more. The Catalyst Interactive Advertising Award recognizes the most remarkable interactive advertising executed by automotive brands through the U.S. With more than 60 entries across the country this year, winners were awarded in six categories including Rich Media, Social Media, New/Emerging Media, Standard Messaging Media, Cross Platform, and Judges Choice. Judges named the Truth in 24 microsite the “Standard Messaging Winner” in this year’s competition. Jumpstart Automotive Group named the Catalyst award winners at the J.D. Power Roundtable. The Truth in 24 documentary showcased the raw power of Audi's dominating TDI clean diesel engine. Although the racetrack might be an unexpected venue for an eco-friendly, gas-sipping machine, Audi proved its cutting-edge speed and fuel efficiency at 24 Hours of Le Mans. From the...





















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